I am really interested in feedback on the 'O Swatch' sweaters. Did anyone else pick up on some of the oddities?
Also open to suggestions on these, or other sweaters.
As for 'Pointy Bull' versus 'Swirly O'. I prefer the bull for traditional reasons, and (the one time I agreed with Mark Payne) that the 'O' just doesn't translate well as a primary sweater logo. Hence, seeing if we can use it as a swatch.
I feel like the solution for Omaha hockey may be a combination of concepts -- which isn't great for branding, but maybe can be beneficial:
Home - the O Swatch with Pointy Bull
Road - the Ranger concept with 'Omaha' on the chest.
Alternate - I really like the Silver from the 'Omaha Knights' collection, and I think we can put an O on it and be true to the original concept.